Step by Step: Writing a Great Blog Post

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If you’ve ever wanted to start a blog and don’t quite understand what to write, or if you know that the next step is to create a digital property that provides knowledge and value, but you are afraid that it will be challenging… I am happy to share some tips that will make blog post creation easy and positive for you.

More and more business owners are disappointed with the amount of exposure that Facebook and Instagram give to their content.

Eventually, the realization comes that brands that stay in their audience’s awareness for a long time are the ones who have a blog with meaningful content, valuable and searchable. This blog post will encourage you to write blog posts and articles instead of just writing posts on social media that disappear from our timeline. The most relevant content will be the one that answers the needs and questions of potential customers.

By the way, I am writing this blog post because one of my clients decided to start a blog. However, they claim that creating articles is not for everyone… is that so? Obviously, I think anyone can write, so I am here to guide you step by step in developing your amazing articles, which you have not yet created, but will reach (with the help of God) thousands and tens of thousands of relevant eyes.

First of all, it is extremely crucial for me to explain that there are many more types of articles.

In this post, I’m addressing the differences between opinion pieces, review articles, comparison articles, how-to articles, checklist articles, lists, etc… Since I’m addressing the differences, please let me know if they’re unclear. 

You are invited to enjoy a unique approach that will help turn your blog into a valuable asset that attracts

the right audience for you. The audience will be eager to read more and more of what you have to say. Just keep reading

Choosing interesting topics that become a story

The goal of any blog is to attract as many readers as possible to become a potential audience. As the topic we write about becomes clearer, and we write about it from several angles on the blog, we will add volume to it and answer essential questions related to the main topic – we will succeed in stabilizing our reputation. Choose ideas for topics that appeal to the audience you want to reach, read other blog posts from world leaders in their field, and do not stop learning. Only then will you be able to position yourself as an expert in your field, and your blog will thrive.

Write different articles on similar topics. It is critical that all your articles speak the same language and

address the same audience in the same field

Headlines that are WOW, but not clickbait

Successful headlines tell the reader what they will get if they click to read the article. They also hint at what we will discuss, or use precise jargon that the intended audience will understand. But when I choose a title for a blog article, I always wonder – what will my potential customer search on Google? What words will the search engine use to find the corresponding content of other writers? When formulating a title, sub-headings, and reference points within the blog, I must consider the words that others will search in search engines and do optimization (SEO). A successful blog has well-written headlines that make us stop and spend our time reading the article. Their job is to get us inside a blog post.

I strongly recommend avoiding clickbait headlines, ones that are only meant to pull us in but give no value. Headlines like “Forbidden Foods: No. 4 dropped our jaws” or “You will not believe what this tip will do to your bank account.”

You already have most answers 

After you have an interesting topic and even formulate a title (you really don’t have to formulate the title before you start writing), it is time to understand how the article will be structured. What are the points we will address? An article that is useful will contain easy-to-read subtopics that will allow readers to browse through and take away the value they were looking for

Before we read articles by others, I recommend making a list of points we will address. Using this list as our anchor, we make sure that our article is original and conveys our expertise.

Remember, people will subscribe to your blog because they will be interested in what you have to say. Put something from your experience into your paper, something that reflects your own opinion.

To strengthen your reputation in the right direction, I recommend writing about topics you truly understand. Make sure you choose articles that will help you expand your expertise or the field to which you want to expand. 

Research, because this is what Google is for

Take the time to do some research and see what others have written about the topic you’d like to write about. 

The goal is not to “steal” content, but to get inspired and see if there is anything we missed. Did you find something you liked? Excellent! Don’t put it in your blog just yet. Take a moment to think about how you would interpret the title, theme, or subject of the blog post. What can you contribute further? Maybe there is an interesting story or an example that you can share with the audience that relates to the topic. Or maybe you can just attack the same subject from a slightly different angle. In any case, do not take the points as they are and write them down. Additionally, such content is already available online, so it won’t benefit you in the end – aside from being unethical. 

In any case, we do not know everything. On the contrary.

Interestingly, I discovered that some of the key points I found elsewhere, I actually derived from an incidental note of the writer or a gig that happened to be mentioned there rather than from a central point. I really recommend trying to develop this “muscle of interpretation” and find the pearls that are hidden among all the other known points.

Meet your audience at their eye-level

People have a tendency when asked to write, to bring up all the academic expressions they know. They also have a tendency to address themselves in the third person or to try desperately to sound educated. It does not work. Yes, even if you have several IV League degrees. Today, with so much information available, we do not want to waste our time on values that need to be interpreted or understood. When you write an article for your blog, you can do WHATEVER YOU WANT! You can even write it as you speak. Possibly with a little less slang and a touch more order, but entirely in everyday language. 

A common comment I get from my blog readers is that the reading is light and pleasant, and provides real value. Moreover, I found that by using non-threatening-without-ego writing at eye level, many people concluded that it would be an enjoyable and fun experience to work with me. When you write at eye level, in your language, you will allow thousands of people to get to know you. 

A structure that is easy to read

Regardless of the topic and the article you write, it needs to be easy to read. 

You can break the article up into three sections: an introduction that gives an overview of the subject and a bit about your personality as a writer, key points that can be flipped through to understand the main point (like this article), and a conclusion.

For some reason, sometimes it is difficult for us to break away from our style and how we are used to conveying our message. However, we must realize that sometimes it doesn’t work. You should divide your text into paragraphs that are easy to move between. This will emphasize certain words that will serve as a visual anchor for people who are flipping through them. Make sure that the article is readable for your intended audience.

I recommend you open 5-7 different blogs, and see which of the visual order inspires you peace and desire to read, and which of the content makes you feel claustrophobic, bored, or make you just want to break your computer (the author is not exaggerating).

Google structure

In addition to a visual structure that is comfortable for our readers, it is also imperative to note that a Google structure is in place. 

The search engine scans the article and looks for keywords to determine how to bounce your article.

Though I do not provide tools for finding keywords (SEO), I will briefly mention that a keyword is the main word that we want to promote (usually there is a lot of competition for it), for example, the word “marketing.” A pair of words that come together, and are usually more specific like “organic marketing” and a long tail, which is a long-phrase that repeats itself, like “organic marketing to promote a business.”

Google’s structure divides our article into headline types. H1 is the main headline, into which we place our keywords. H2 which is our subheading, in which we will try to summarize the article and include the same selected keywords. The H3 tag contains the title, tips, or topics of the article. There is the body of the article where we want to repeat our keywords as many times as possible and in additional variations.

Your article will be scanned by Google and promoted using search keywords that are relevant to your business and your article. Additionally, it will rank your article higher because it is well-written.

Advanced users: Google really appreciates both internal links on a website as well as external links to other websites. Ranking on Google, the world’s largest search engine, is based in part on this factor as well.

In conclusion, writing a blog does not have to be complicated. It can be light and suit your personality.

It is critical to remember that the purpose of the blog is always to generate interest and give value to readers. Otherwise, your audience will not want to read you for long. But at the same time, it is also essential to know the rules of the game. In order to achieve a successful scan of the article in Google, you need to know how to use different tools for writing and constructing sentences. Use keywords, invest in the right structure but most importantly – give your audience true value. Only then will they want to read more from you.


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