6 Tips for Improving Marketing Writing

Content marketing is the engine of growth for your brand. It helps you build trust with your audience, express yourself, attract suitable customers to your business, and ultimately sell them your services. Improving marketing writing is something that is essential for anyone who needs to market their business.

I’ve been writing since I can remember, and yet I never stop learning about content creation, writing, and the magic that content marketing can bring to my business and my relationships with my customers. I’d be happy to share with you the most important points that come to mind for improving your marketing writing and content.

6 Tips to Help Improve Marketing Writing for Your Business

1. Don’t Compromise on Content Quality

Sure, it’s reasonable to assume you’ve heard me say – just start moving, the important thing is to create content rather than not put anything out there. This statement is true, but only at the beginning of your digital journey.

Initially, churning out content helps generate momentum and build excitement around you and your business. However, as your audience grows, what will retain their interest is high-quality, distinctive content that sets you apart from the rest.

When you create content, aim to elevate the standard. Expand on your ideas, prioritize captivating visuals and videos, and ensure your delivery is engaging. But above all, strive to deliver substantial value!

2. Recycle

If you’re anything like me, you generously share your best content without expecting anything in return. Crafting your best content demands significant time and energy during the writing and creation process.

After pouring your heart and soul into writing, creating, editing, and designing, your content shines briefly on social networks. However, due to the sheer volume of content out there, it quickly gets buried. The solution? Simply recycle it and repost the same content!

It’s important to recognize that your audience is continually evolving. New followers may not have read everything you shared a year ago, and existing followers may appreciate a reminder of valuable content they may have missed. Good content always delivers value.

If you have high quality content, don’t hesitate to repurpose it after a period of dormancy. You can refresh the content, present it from a different angle, or create an improved 2.0 version. This process will still be less time-consuming than creating content from scratch.

3. Sometimes it’s Worth Giving up Storytelling

In a market saturated with storytelling, I recently found myself uttering this phrase, and it’s time to address the issue. While storytelling is undoubtedly a powerful tool and a crucial skill in marketing and writing, it doesn’t need to be shoehorned into every piece of content.

Recently, I came across a post that, in a closer look, had a charming message. However, the author overloaded the post with numerous examples and detailed personal experiences. The result? A tedious and frustrating read that I quickly scrolled past, moving on to the next piece of content within seconds. And if I do it, you can bet your readers are doing it too.

Sometimes, a straightforward blog post that delivers value to your readers is sufficient. It’s important to discern when storytelling enhances your content and when it becomes burdensome and unnecessary. Take a look at the previous paragraph – I incorporated a brief story that reinforced my message. It was concise, to the point, and didn’t overwhelm.

4. Shake Up Your Audience

Your audience is constantly bombarded with content. What sticks in their minds is what stands out from the crowd – something valuable and distinct.

Taking an unconventional stance and flirting with controversy can be an effective content strategy. However, authenticity and genuine expression of our beliefs are equally important. It’s crucial to stay true to our opinions, even if they’re not popular.

About a year ago, I wrote a post detailing negative feedback I received from an organization I led a workshop for. It surprised many people that I openly shared a failure and not just a success. You know what? My readers appreciated the honesty, and I even received 17 private messages with failure stories from inspired people 

My analytics skyrocketed. It was data-proven… Authenticity resonates.

Identify your core values and solid opinions about current events. What is your inner truth? If something seems wrong to you, address it. If you believe there’s a better way to do something, don’t hesitate to share your thoughts. Don’t worry about being perceived as strange, uninformed, or irrelevant – write from your authentic perspective. There’s space on the internet for your opinions. As long as your writing comes from a genuine place, there will always be those who connect with it.

Crafting unique content will serve you better than regurgitating what your audience has already heard.

5. Practice Writing

There’s no way around it… that’s how you learn.

I have a client that I really believe in.He wants to write content marketing for businesses. But his lack of experience in the field affects his confidence. And that’s his biggest obstacle. As long as he doesn’t write to clients, try, and step out of his comfort zone – his writing won’t improve. His abilities remain static.

Writing, like many skills, is a muscle that must be trained.

To improve writing skills, you need to start by reading content. Professional books, literature, fiction, and blogs will expand your style. Writing and practicing it, even if it’s a short post or progress in a larger project, will help you improve.

And of course, text analysis.

Have you come across a text you liked? Analyze it, understand its structure, and which words caught your attention. Get inspired by it and try to create something similar. That’s how you progress. That’s how you improve your marketing writing. Experiment, make mistakes, and get feedback from the audience. That’s the name of the game.

6. Answer questions that interest your audience.

If there are questions that interest your audience – answer them.

If you make a long list of all the questions that interest your audience and answer them, the right audience will come. And the more thorough, punchy, and detailed your answer is, the more they will continue to follow you. How do you get to questions that interest your audience? Well, i’m glad  you asked. I highly recommend opening Google Sheets and make a list of questions or topics that your audience ask  in comments. It can be on your own posts or posts of colleagues, on relevant forums, etc… Within the high engagement of our audience lies a hidden treasure trove. A treasure trove of questions.

From the consolidated file with all the topics and questions, extract what interests your audience and write about it. It’s that simple. And it’s spot-on.

I started writing this article after the question “How can I improve my content marketing?” arose in various variations over the past three weeks. The fact that this question has poped-up  more than once and that I took the time to answer it and think about the most important points I can expand on – makes this  content attractive.

In summary, your marketing writing is just waiting for you to start writing. We all have the ability to write amazing content. Really. But the thought of whether something is accurate or not weighs us down. If you listen to your audience, choose interesting topics, and connect with your true opinion, one that will refresh for your audience and not just copy-paste existing content – success from your marketing writing is waiting for you not too far away.

And of course, feel free to consult with me anytime.