“You Must”: Breaking Myths About Content Creation

Who said you need 3 posts, 5 reels, and 2 YouTube videos per week? Don’t let myths about content creation prevent you from progressing toward consistent brand building.

There’s no doubt that when we love doing something, it’s easy for us to do it.

I’m not entirely sure if I enjoy content creation because it comes naturally to me or if it’s something I genuinely love. It’s a bit like the chicken-and-egg dilemma.

But what’s clear is that it’s not always smooth sailing. There have been times when I couldn’t muster the motivation to create anything at all. Inspiration was lacking, time was tight, and I felt stuck behind a barrier. It’s not always a walk in the park – I suspect you know what I mean 🙂

Navigating the link between content creation and business success can be tricky. I’ve been surprised to find that some folks downright despise it. The pressure to churn out content can feel suffocating.

So, where’s the sweet spot where content creation feels natural and enjoyable?

Before I dive into some tips, let me address something.

I get it – you’re writing blog posts, filming videos, designing graphics. You’re playing the game, following the rules.

But for you, it often feels like just another task on your endless to-do list.

It’s something you do when you realize it’s been ages since your last post and guilt starts creeping in because “I really should write something.”

Sound familiar? You set aside time to create content, but then life happens. Urgent tasks crop up, or you’re simply too exhausted to tackle it after a long day. Before you know it, weeks have flown by without a peep from you. Then you force yourself to write something just to meet your obligation, but it falls flat. It doesn’t drive the traffic or engagement you’re aiming for.

Reflecting on it, one reason I struggled with content creation for long stretches was feeling out of sync with the latest trends. I wasn’t keen on performing for the camera or hopping on bandwagons just to create content. But I felt like I had to. And that pressure made it tough to stay consistent.

So, let me share some tips to make your content creation journey a bit easier.

1. You don’t need to try to go viral.

Creating content and breaking myths: You don’t need to try to go viral.

Sometimes we look at other people who have a million views on a video, and hundreds of comments – they’re exploding.

And the truth is, making a viral video is relatively easy. Why do I say it’s easy? Because most of the things that go viral are nonsense.

It’s a video of someone making pasta in one pot.

Someone throwing paint into a cup and scoring.

A compilation of cat videos edited to music.

Most viral videos are not valuable content.

Every field has its “cat video.” What do I mean?

If we take the field of storytelling and digital marketing, if I upload a video about a winning structure to the video network, it will probably “work” more than a deep video talking about the need for a content strategy.

But the video that will succeed more in terms of likes and shares won’t necessarily serve me as well as a deep video with real value.

Now, of course, I need all my videos to get exposure, but sometimes all you need is a video that the audience identifies with and feels has real value.

So, a video about a content strategy that I made, which really shows how it’s done, got 4 inquiries, and 2 of them turned into my clients.

Remember, no matter how many likes I get, what matters is how many move towards becoming your customers in the end.

2. You can stop trying to be someone you’re not.

My motto in life is that I want to attract customers similar to me. People I connect with in terms of approach, values, etc…

Of course, if I try to be someone I’m not, I won’t attract customers who are similar to me, and I won’t be able to provide them with value.

Try to connect to what you find easy to do and feel comfortable with.

Love taking selfies but hate the idea of ​​dancing in front of the camera? Speak.

Love writing content, but only in-depth articles? Write for the blog. 

Conversely, love to condense? Write posts.

Do you have a passion for design? Design branded images in Canva.

Just do what flows and is easy for you.

It will be much easier for you to create a content system based on what flows and is easy for you than to force yourself to do everything now.

Graduation is your best friend right now.

3. You don’t need a blog, YouTube, and an Instagram influencer account.

Creating content and breaking myths: You don’t need both and both and both…

Let me start from the end.

Yes, today you can find me on YouTube, and the blog, I send newsletters and maintain Instagram, and I even started doing TikTok.

But I didn’t start there at all.

The best way to grow is to focus on 2-3 platforms that suit you and that you can maintain over time.

Try to understand where your audience is and what is right for you.

Of course, because I’m not in the algorithms of social networks, I recommend trying to create a platform that is under your control. A blog where you can lead readers to other assets or a mailing list where your audience is slowly warming up.

4. Do you already have a few platforms? Translate content.

Over time, I realized that my audience likes to consume content in different ways. Some like to read, some like to watch long videos, some like short ones, and some just like to listen to content.

So I created a system of “translating” content.

One that allows me to create one significant piece of content, and from it, to derive 20-30 quite different pieces of content for different media.

Ready? It works like this…

I write an in-depth article for my blog.

My articles usually have several paragraphs, points, examples, and audience engagement.

After finishing writing the article, I made a slight adaptation to the beginning, and the end, added more “conversational” words, and turned the article into a YouTube video. I cut the YouTube into 2-3 short reels.

I turn the points from the article into a post or a series of posts and use this content, with slight differences, also for my mailing list.

I turn the posts into Instagram carousels or a designed image for Instagram.

Yes, I don’t always do everything.

Basically, I can always create one piece of content and translate it into many different types of content on different platforms. And wherever I can, I use storytelling techniques, which makes the content better and more accurate.

Creating content and breaking myths: Translate content

5. Only you decide how much to share.

One of the things I hear all the time from my clients is that they don’t want to expose their children or talk about their spouses.

Well, you don’t have to. There’s nothing in marketing that’s really uncomfortable for you, and you must do it against what you feel.

Take yourselves on a date and ask where the boundaries lie.

How do you feel comfortable marketing, what do you feel comfortable revealing?

There are those who, in addition to their work, also talk about their family, friends, and fears… Amazing – if it’s true for you – do it.

But if it tightens your stomach, stick to professional content only. Professional content can also create an audience around you that longs to hear what you have to say.

And all this without even knowing Mitzie, the cat you adopted 11 years ago.

6. Release templates and be consistent

Some of my clients love the writing templates I give them.

It allows them to plug in what they want according to a template and it saves them a lot of time.

And I have clients whose creativity and muse are affected by this.

They just want to write from the heart and give their audience something authentic.

So I want to share with you what I do.

I write what I feel and think. Trying to understand what my messages are, and writing around those messages.

After I write,
I leave the content and set it aside.

When I come back to it, I do 3 main things:

– Add a “hook” that grabs attention at the beginning

– Finish with insight or next steps or a call to action

– Go over all the text, tighten it, add linking words, and clarify the reason and result of my text.

No matter what works for you, working with templates or writing intuitively – the main thing is to be consistent and publish content regularly over time.

That’s how authority is built.

Yes, many people hate writing and creating content.

But in my eyes, it’s mainly because they don’t understand the content and how it can truly serve them in business and not vice versa.

Content is the medium through which you can give your gift to the world. To help people. To make others feel understood and to change their experience in the world.

Put “must create content” aside. It’s not interesting.

Connect to your messages, to your why. Connect to the gift you have to give to others.

When they see what you have to offer, they will turn to you.

You just need to remember that sometimes it takes a little time.

That’s how it is when things are organic.